Whey isolate versus concentrate: the short version

Isolate and concentrate are both whey. They differ in how filtered they are, and that affects the label math.
Concentrate
Less filtered, with more fat and lactose. It is common in powders and bars.
Isolate
More filtered, with a higher share of protein. Punchies use grass-fed whey protein isolate, followed by collagen peptides.
Why it matters
Mostly for taste, texture and label math. For a gummy, a concentrated protein dissolves cleanly and helps keep the chew soft. See Punchies kids protein gummies.
The takeaway
Neither is magic. Read the whole label. Related reading: Tasting notes: how to run a flavor test with your kids on gourmetproteingummies.com.

Want to see the label? Punchies protein gummies are sold at the Punchies store, with a 60-day money-back guarantee.
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